2001 F-150 SUPERCREW WELCOMED TO FORD COUNTRY

"Ford Country is a mindset. A place where resolve runs infinite and the super industrious is expected. A place where everything is tested and everything must stand the test of time. It is an attitude. A state of mind that won't take no for an answer. It takes tools to accommodate such determination; material to support such structures, when you're building in Ford Country. You'd better start with one tough cornerstone. It's got to be `Built Ford Tough'."

With a renewed emphasis on the customer, Ford has created an unusual "Ford Country" advertising campaign for its truck line, featuring actual owners using their Ford trucks. This theme speaks to the mission of each "Built Ford Tough" truck and identifies like-minded customers with the breadth of the truck line.

Instead of showing beauty shots of brand new trucks, the campaign captures powerful images of real owners using their trucks. The campaign, which includes national and regional television and print ads in targeted media, shows the trucks used in everyday work and pleasure situations, showcasing the entire family of Ford trucks and the duties they are capable of performing. ....

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